Class Description
In our 2-day inbound/content marketing course is a training course that covers the fundamentals of inbound and content marketing. Learn the basics of SEO, blogging, landing pages, lead nurturing, email marketing, conversion optimization, and reporting come together to form a modern digital marketing strategy. This class is designed to teach Participants how to Integrate the Inbound Methodology Into a Sales and Marketing Strategy.
Course Benefits
- What’s the difference between traditional marketing and inbound marketing?
- Inbound best practices
- What is search engine optimization?
- Why is content important to inbound?
- Why does blogging help Students inbound marketing?
- How does social media fit into inbound?
- What are the CTA best practices?
- How do Students create successful landing pages?
- Is email marketing still important? How to do it right.
Suggested Prerequisites
This course does not have prerequisites.
Course Outline
- Why inbound?
- What are the fundamentals of inbound success?
- What does inbound look like?
- SEO strategy and best practices
- Why is content important to inbound?
- The Fundamentals of Blogging
- Why is social media essential to inbound?
- How do Students use a call-to-action (CTA)?
- How do Students use a landing page?
- How do Students use a thank Students page?
- How do Students send the right email to the right person?
- What is inbound sales?
- How to delight Students customers
Related Classes
- After Effects 201 – Adobe After Effects Advanced
- After Effects 202 – Creating Animated Characters in After Effects
- Dimension 101 – Adobe Dimension
- EPUB 310 – EPUB: Creating eBooks with Adobe InDesign
- Google AdWords 101 – Google AdWords
- Google AdWords 501 – Google AdWords and Analytics Bootcamp
- HoloLens 101 – HoloLens Beginners
- Illustrator 201 – Adobe Illustrator – Advanced
- Illustrator 501 – Adobe Illustrator Bootcamp
- InDesign 101 – Adobe InDesign Essentials
Our goal is to make sure your class meets your objectives, not ours. Therefore, all of our outlines are treated as guides to help steer the workshop. This outline does not guarantee that all the topics listed will be covered in the time allowed. The amount of material covered is based on the skill level of the student audience. We may change or alter course topics to best suit the classroom situation.
Locations