Class Description
Heather is the widely acclaimed speaker, trainer, and consultant who literally wrote the book on search engine marketing. Two books, in fact-The searching Formula: The Easy, Non-Technical Approach to Search Engine Marketing and the brand new Thumbonomics: The Essential Business Roadmap for Social Media & Mobile Marketing. Her writing and in demand keynotes and workshops are delivered with the same witty, “no-geek-speak” style that has managed to demystify internet marketing for countless business owners.”
Course Benefits
- Introduction to Findability Formula
- Learn Keyword Research Tools & Practice
- Understand Competitor Espionage
- Explore Site Mapping
- Learn Body Copy Writing Fundamentals
- Understand SEO Technical Elements
Course Outline
- Understanding Google
- Path to Purchase
- Customer Profiling Perfect Online Customer
- Adwords Keyword Planner
- Keyword Spy
- Ubersuggest.org
- SpyFu Keyword Tool
- SpyFu.com
- Ispoinage.com
- SEMRush.com
- Keyword Selection
- Keyword Placement By Page
- Organization and Structure
- Companies Complete Keyword Blueprints
- HTBLI Keyword Placement
- Keyword Placement for SEO
- WooRank.com Report
- CMS Options (WP, Drupel, Joomla, Square Space)
- Plugs and Tech Considerations
- What’s Next in SEO?
Related Classes
- After Effects 201 – Adobe After Effects Advanced
- After Effects 202 – Creating Animated Characters in After Effects
- Dimension 101 – Adobe Dimension
- EPUB 310 – EPUB: Creating eBooks with Adobe InDesign
- Google AdWords 101 – Google AdWords
- Google AdWords 501 – Google AdWords and Analytics Bootcamp
- HoloLens 101 – HoloLens Beginners
- Illustrator 201 – Adobe Illustrator – Advanced
- Illustrator 501 – Adobe Illustrator Bootcamp
- InDesign 101 – Adobe InDesign Essentials
Our goal is to make sure your class meets your objectives, not ours. Therefore, all of our outlines are treated as guides to help steer the workshop. This outline does not guarantee that all the topics listed will be covered in the time allowed. The amount of material covered is based on the skill level of the student audience. We may change or alter course topics to best suit the classroom situation.
Locations