Google Analytics 201 – Website Conversion Optimization & Analytics

Class Description
This 1-day crash course focuses on website Conversion Optimization & Analytics. Please be aware that this course is a subscription based, eLearning course, not a hands-on instructor led class like most of our other offerings. Instruction is delivered in the form of pre-recorded videos accompanies by handouts and worksheets. All content is delivered online. The subscription is for 2 months. Conversion optimization is about driving more sales from the existing traffic on the websites or landing pages, by improving overall conversion rate and troubleshooting problem areas. Market Motive’s conversion rate optimization course will take Participants through all the methods that will help to optimize the conversion funnel. The course covers the following topics in detail – conversion planning, conversion structure design, testing methods, product page optimization, PPC conversion strategies and conversion analytics. Upon completion of the course, Participants will become a complete expert on conversion optimization.

Course Benefits

  • Conversion Optimization
  • 3 Steps to Increase Conversion
  • Understand Students Customers
  • Build the Perfect Landing Page
  • Optimize Web Copy

Course Outline

  • Introduction to Conversion Optimization
  • Conversion Planning
  • Conversion Design Structure
  • Creating Conversion Structure
  • Building Momentum
  • Engaging in a Dialog with Students Users
  • Analysis & Measurement
  • Taking Action with Conversion Strategies
  • Product Page Optimization
  • PPC Conversion Strategies
  • Conversion Math Analytics

Related Classes

Our goal is to make sure your class meets your objectives, not ours. Therefore, all of our outlines are treated as guides to help steer the workshop. This outline does not guarantee that all the topics listed will be covered in the time allowed. The amount of material covered is based on the skill level of the student audience. We may change or alter course topics to best suit the classroom situation.