Google Analytics 110 – Google Analytics

Class Description
This 1-day crash course Participants learn how to use the Google web analytics platform to generate and evaluate information about the visitors to a web site, including data on site traffic, user behavior, and marketing effectiveness. This course covers the out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to glean insights from the vast array of data available.

Course Benefits

  • Creating a Tag Manager Account
  • Advanced segments and filters
  • Virtual page views and event tracking
  • Virtual pageviews.
  • Event tracking
  • Custom variables
  • Ecommerce tracking

Suggested Prerequisites
This class is appropriate for novice to intermediate level users of Google Analytics. We also recommend that you have a Google Analytics account before starting the class.

Course Outline

  • Intelligence Events
  • Google Tag Manager
  • eCommerce Tracking And Reporting
  • Social Media Analytics
  • Virtual Pageviews
  • Event Tracking
  • Custom Dimensions and Metrics

Related Classes

Our goal is to make sure your class meets your objectives, not ours. Therefore, all of our outlines are treated as guides to help steer the workshop. This outline does not guarantee that all the topics listed will be covered in the time allowed. The amount of material covered is based on the skill level of the student audience. We may change or alter course topics to best suit the classroom situation.